Shein pulls swastika necklace from sale after backlash
Of all the symbols in this world that has the power to shock, the swastika is right up there.
Although the symbol used by the Nazis was co-opted from a Buddhist symbol representing prosperity (the Sanskrit word svastika loosely translates to ‘conducive to wellbeing’), it has become something that for many represents horrific events such as the Holocaust.
Retailer Shein has recently apologised after customer complaints about a necklace they were selling showing the symbol.
The necklace, which was on sale for $2.50, was labelled as a ‘swastika pendant necklace’ and has since been removed from the site.
A number of influencers and groups focused on ending antisemitism spoke up about the item, with one such campaigning page saying: ‘We demand that #shein IMMEDIATELY remove this item from their website as it represents the mass murder of millions.’
Influencer Marissa Casey Grossman, who goes by the handle Fashionambitionist, said: ‘HOLY F***. I have zero words. I will NEVER be buying from [Shein] EVER again. This is a company that I’ve bought from so much over the years and to see this is ABSOLUTELY disgusting.’
On a post on fashion page Diet Prada about the scandal, Marc Jacobs replied ‘Heinous’ to the photo.
A spokesperson for Shein told Buzzfeed News that the necklace actually featured ‘a Buddhist swastika which has symbolized spirituality and good fortune for more than a thousand years.’
It was highlighted by the brand that the Nazi version goes clockwise, whereas the traditional religious version is anti-clockwise.
They continued: ‘However, because we understand the two symbols can be confused, and one is highly offensive, we have removed the product from our site.
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HOLY FUCK. I have zero words. I will NEVER be buying from @sheinofficial @shein_us EVER again. This is a company that I’ve bought from so much over the years and to see this is ABSOLUTELY disgusting. I didn’t believe this when I saw it— so did a simple search on their site. And, there it was. @diet_prada “Metal Swastika Pendant Necklace Check out this Metal Swastika Pendant Necklace on Shein and explore more to meet your fashion needs! https://api-shein.shein.com/h5/sharejump/appsharejump?currency=USD&lan=en&id=1385709&share_type=goods&site=iosshus “
‘As a multicultural and global brand, we want to apologize profusely to those who are offended, we are sensitive to these issues and want to be very clear that we in no way support or condone racial, cultural and religious prejudice or hostility.
‘We are actively working through our internal structure and processes to resolve these issues, including a product review committee to ensure that we respect our diverse community.
‘We are a global and all-inclusive brand and we are taking extreme measures to ensure that all items are cleared through a rigorous vetting process before we retail them.’
This comes after a previous controversy for the brand, after they were found to be selling Muslim prayer mats as decorative rugs.
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UPDATE: @sheinofficial has now removed most of these items from their website, which is what we wanted; however there’s been no acknowledgement, statement or apology from them. . I am disgusted. I am livid. @sheinofficial is also PROFITING off muslim prayer mats (janemaz/sajadah) by selling them as ‘fringe trim carpets’ for people to use casually around the house. A few have the Kaaba printed on them. THIS IS HIGHLY OFFENSIVE, Not only is it disrespectful but they once again renamed and stole credit from a whole faith this time, by failing to label it as a muslim prayer mat; which allows people to use it casually as a decorative mat. *A prayer mat is an important piece of fabric, used by Muslims, placed between the ground and the worshipper during their five daily prayers. It is NOT a carpet and must be treated with respect and you don’t ever wear shoes on it. It's important for us to acknowledge the disrespect that is committed here, and that action must be taken to remove this product from their line. Corporate organisations can be difficult to take down, but you can do your bit by: -BOYCOTTING THEM -RAISING SOCIAL MEDIA AWARENESS (can really make a difference) – SENDING EMAILS . They are a company based in china, which makes it more difficult to take certain actions, therefore tagging and raising awareness which will enable people to boycott them is the way forward until they take down the items, acknowledge and apologise. If anyone has any ideas of what more we can do, DM me. . Thanks to @toobzz__ for bringing my attention to this. . #shein #sheinofficial #muslim #prayermat #culturalappropriation #islam #china
Writer Khadija Rizxi – who first noted the products in Shein’s homeware section – stated: ‘I was so incredibly offended and hurt that a piece of my religion, something we pray on 5 times a day, was being used as a casual mat for regular use — when at home we treat it with the utmost respect.’
She wrote on her Instagram page: ‘I am disgusted. I am livid is [Shein] also PROFITING off muslim prayer mats (janemaz/sajadah) by selling them as ‘fringe trim carpets’ for people to use casually around the house.’
At the time, Shein said: ‘To our community – we made a serious mistake recently by selling prayer mats as decorative rugs on our site.
‘We understand this was a highly offensive oversight and we are truly sorry.’
The company removed the products from sale and claimed they had hired a committed product review team to ensure such mistakes would not happen again.
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