Kate's designer Jenny Packham urges the nation to ditch loungewear

Kate’s designer raps badly-dressed Britain: Jenny Packham urges the nation to ditch loungewear as she claims the pandemic ‘didn’t help fashion’

She is the trusted designer of the Duchess of Cambridge, renowned for her dazzling evening dresses.

So it is no surprise that Jenny Packham has urged the nation to ditch loungewear, claiming that many of us dress ‘poorly’.

The British fashion designer, 57, who is not a fan of Ugg boots or flip flops, said the pandemic had made us lazy when it comes to what to wear.

Criticism: Jenny Packham, British fashion designer who has worked with the Duchess of Cambridge

Speaking at the Hay Festival, she added: ‘I think as a nation we dress quite poorly at the moment. My pet hate is people who tuck their jumpers into their leggings.

‘I don’t think the pandemic helped fashion. We all got into this loungewear and it’s really time to come out of it now. I see a lot of people walking along the road in the morning and it’s like “Why did you think that top went with those trousers?”.’

The designer, who was interviewed by her brother, presenter Chris Packham, said money was not an excuse for sloppy dressing. ‘I look at people all the time and I am very understanding of what people can afford but there are amazing charity shops,’ she said.

‘Everyone can look smart. It is laziness and there is a shame about that. My dad… I’d pop round, he wouldn’t even know we were coming and he’d have a tie on.

‘I don’t really understand this not caring about it. It just reflects maybe an inner feeling that worries me.’

Miss Packham is a favourite of the duchess who looked stunning in a gold gown at the No Time to Die premiere in 2021. She also wore custom designs during each photocall after the birth of her three children.

Comedian Rebel Wilson was recently pictured in an embellished dress by Miss Packham, while cyclist Dame Laura Kenny wore a yellow chiffon tiered dress and a bespoke headpiece to collect her damehood.

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