Kendrick Lamar, Dave Free Launch New Media Company Called ‘pgLang’

Kendrick Lamar and Dave Free have launched a new company called pgLang, a “new multi-lingual, at service company.”

According to a press release, pgLang “is at service to creators and projects that selflessly speak with, and for, the shared experiences that connect us all”

Dave Free said, “In this overstimulated time, we are focused on cultivating raw expression from grassroots partnerships.” Kendrick Lamar added just, “Selfless. Reset.”

Baby Keem is one of the first artists to partner with pgLang. He also stars in the company’s new “visual mission statement,” alongside Jorja Smith, Lamar, and Yara Shahidi.

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