The truth about Jaden Smith’s water company

While Jaden has had some success with both his acting and his music, neither career has catapulted him to the same level as the once-ubiquitous Will Smith, star of seemingly every movie from the mid-’90s through the ’00s. There is one niche which Jaden has definitely carved out as his own particular territory, though — that of eco warrior-turned-teen tycoon.

When Jaden “was, like, 12 years old,” according to an interview with Fast Company, he became upset at seeing plastic water bottles littering the beach, and decided that he could create a better bottle. Well, what do you know, when both of your parents are movie stars who are willing to lend their financial backing, dreams really can come true! In fact, four years after its 2015 launch, Just Water was valued at a cool $100 million — which is $40 mil more than the domestic box office gross of Will and Jaden’s mega-bomb After Earth.

What is Just Water?

This company that was “born out of a child’s love for the ocean,” as proud papa Will Smith told The Associated Press (via the Chicago Tribune), sells water that is packaged not in a bottle but a carton, one that is made with mostly renewable materials including paper and sugarcane-derived “plastic.” The breakdown of materials is: 54 percent paper, 28 percent plant-based plastic, 15 percent protective plastic film, and 3 percent aluminum, and the A&T Register says that the entire package is recyclable (which would actually be the case with a water bottle, as well). In addition to plain old water-flavored water, Just Water is also available in tangerine, lemon, cherry, mint, and blackberry (all organic, of course).

What the future may hold for Jaden Smith and Just Water

While Jaden has taken an active role in promoting his company and his vision of reducing plastic use and carbon emissions worldwide, even going so far as to visit schools to educate children about environmental issues, there’s no telling how active a role he plans to play in the future. After all, he’s spoken of his long-term plan to essentially “disappear” from public view and just pop up from time to time with random guerrilla art installations, so how that fits in with his corporate role, who can say? But then, that’s just Jaden. Whether he’s the visionary genius savior of the environment he seems to think he is, or just another wealthy Hollywood eccentric, the one thing he’ll never be is predictably dull.

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