Babylon Launches “Jackass Forever” Apparel Capsule Alongside ‘jackasss forever’ Premiere
Babylon launched its “Jackass Forever” capsule online yesterday, collaborating with ViacomCBS Consumer Products and the Jackass crew to mark the release of the jackass forever movie from Paramount Pictures, now in theaters nationwide.
jackass forever is the sixth installment of the Jackass franchise, which has seen three television series over 22 years. The pranksters have grown older in age, but their wisecrack antics are back with a youthful vengeance in high definition nationwide, starting today. Babylon worked closely with Johnny Knoxville and the Jackass crew, featuring former Loiter Squad hooligan, Jasper, and stunt enthusiasts Danger Ehre, Steve-o, Jeff Tremaine, Chris Pontius in the accompanying lookbook. Shot in the Hollywood Roosevelt hotel, Atiba Jefferson captures the crew’s brazen, NSFW swagger.
Highlighted in the collection is Knoxville’s button-up, longline green cardigan with the Jackass logo embroidered in white thread at the front, branded chinos and T-shirts and an assortment of accessories like the “Keep God Out of California” red beanie, seen worn by Chris Pontius.
The collection is exclusively sold on Babylon’s home website and in-store at the Los Angeles-based flagship location. Head to theaters coast-to-coast to see the crew back in action in jackass forever.
Elsewhere in fashion, Pure Beauty aims to merge the cannabis world with luxury fashion on the Aries x Pure Beauty collection, featuring a new strain named “Gateway.”
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