DraftKings Celebrates March Madness With New Primetime NFT Series
Celebrating the biggest month in sports, DraftKings has launched a Primetime NFT Series for March Madness. The first drop is the 2022 College Hoops Collection, arriving ahead of this month’s college basketball national tournament. The debut collection marks the first fully in-house NFTs released by the DraftKings marketplace.
The collection contains eight unique NFTs and those holding all eight will be airdropped a ninth commemorative NFT as a reward for acquiring the full set. This airdrop will also grant collectors priority access to future Primetime NFT Series drops.
“DraftKings is already deeply embedded within the biggest moments in sports, and the new Primetime NFT Series will further drive engagement while also providing rewards that bridge to our gaming offerings for the first time,” DraftKings co-founder Matt Kalish said. “Few times on the sports calendar can match the drama and spectacle of March’s college basketball tournament, which is why we chose this month-long event to initiate this new digital collectibles program.”
All eight NFTs will be auctioned off on the DraftKings marketplace. This latest launch follows the company’s other web3 initiatives, including an upcoming NFT-based game alongside the NFL Players Association.
In other NFT news, PROSPECT 100 has called for designers to make digital art NFTs to help Ukraine.
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